ABOUT
![](https://kiud.io/wp-content/uploads/2024/06/IMG_1009_ok-1024x683.jpg)
What we stand for
At KIUD our mission is to repurpose textile waste into novel, eco-friendly packaging material that provides a viable and earth-conscious alternative to conventional cardboard.
We stand for the fact that the trees should stay in the forest and not to be cut down for single-use cardboard packaging. We are committed to shaping a greener future.
We strongly believe that textile waste should not be landfilled in the modern world!
Meet the founders
KIUD is a femtech company founded in 2022 by two dynamic founders on a mission to tackle the textile waste issue with innovation and passion.
![](https://kiud.io/wp-content/uploads/2023/08/Kaie-Kaas-Ojavere.jpg)
Kaie Kaas-Ojavere
FOUNDER | CEO | Sales
Kaie is a seasoned leader with 20 years of experience in the fashion retail. She’s successfully led large international teams and managed business operations across 7 markets. Kaie is growth and results-oriented leader who believes in the strength of a unified team.
She is committed to making a lasting change in the textile waste management and turn it into meaningful business.
Kaie.Kaas@kiud.io
![](https://kiud.io/wp-content/uploads/2023/10/12Feb2022_192851_IMG_7364_photoSilverGutmann.png)
Liis Tiisvelt
FOUNDER | CPO | CTO
Liis is visionary leader at material engineering and has a wit in technology. Liis brings valuable expertise from her experience in textile and clothing manufacturing, coupled with project management and design skills.
She embodies qualities of being hardworking, dedicated, solution-oriented, and adept at building strong partnerships with engineering and production partners.
Liis.Tiisvelt@kiud.io
![](https://kiud.io/wp-content/uploads/2024/02/417280950_910004930818134_8285641123730460716_n-1-1.jpg)
Vivian Raukas
Co-FOUNDER | CFO | COO
Vivian has 20+ years of international experience working in finance and providing valuation and other financial advisory services to publicly traded companies, VC/PE backed start-ups, and closely held corporations.
She is a true strategist behind KIUD’s processes and project management.
Vivian.Raukas@kiud.io
The team of experts
![](https://kiud.io/wp-content/uploads/2023/08/1534504206262.jpeg)
Jana Salm
global Supply chain
Jana is our expert advisor and a Managing Director at Nefab Packaging OÜ
![](https://kiud.io/wp-content/uploads/2023/08/m-DSC_1641-1.jpg)
Innar Susi
Textile Production
Innar is expert in textile engineering and the owner of Paragon Sleep AS
![](https://kiud.io/wp-content/uploads/2023/08/static-img.aripaev.ee_.jpeg)
Veiko Liis
Industrial DESIGN
Veiko is an industrial product / graphic designer and lecturer at EKA
![](https://kiud.io/wp-content/uploads/2023/08/Martin-Laidla-Clcikandgrow-1.jpg)
Martin Laidla
LCA expert
Martin is a certified LCA expert and a Product Manager at Click&Grow
We are acknowledged
2023 has been great for KIUD! Here are the recent collaborations and international acceleration programs we have been involved in.
![](https://kiud.io/wp-content/uploads/2024/06/Amazon-Sustainability-Accelerator.png)
Amazon Sustainability Accelerator
TOP 5 teams selected out 600 startups to propose a pilot for reusable packaging.
![](https://kiud.io/wp-content/uploads/2023/08/Ajujaht16_logo.png)
Ajujaht season 16
Winner of Ajujaht 2023 - the best-known start-up accelerator in Estonia.
![](https://kiud.io/wp-content/uploads/2024/02/Deloitte_Logo-1.png)
Deloitte
Acknowledged by Deloitte as one of the Technology Fast 50 2023 Central European companies
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Climate Launchpad
Climate Launchpad is an international Greentech competition.